AUGUST 2009
MEDICAL EDUCATION & MARKETING UPDATE
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Conference Calendar
2009
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Sept 15-17
HBA GLOBAL EXPO
Javits Center, NYC
New Opportunities in the Anti Aging Skincare Market Exploring Avenues to Stimulate Growth
Wendy Lewis, Helen Knaggs PhD, Andrew Haber, Christelle Lasserre
 Oct 1-3
INSTITUTO DE BENITO 7TH INTERNATIONAL ADVANCES IN PLASTIC & AESTHETIC SURGERY
Barcelona, Spain
Wendy Lewis will present on the Technology, Spa & Economics Program
Oct 14-16
Focus on the Future: Green Beauty 2009
Santa Monica, CA
Keynote Speaker
Wendy Lewis
Green is the New Black
Dec 4-6
AESTHETIC PLASTIC SURGERY: THE NEXT GENERATION
Waldorf Astoria
New York, NY
Program Chair
Z Paul Lorenc MD
Physician faculty includes Drs Renato Saltz, Neil Sadick, Malcolm Paul, William Adams, Jeffrey Kenkel & others
Aesthetic Practice Development: Strategies for Success with
Wendy Lewis & Shawn O'Neill of Allergan
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SAVE THE DATE!
Free Webinar with Wendy Lewis sponsored by HOYA ConBio™
How to Tweet, Blog and Post - Using Social Media To Connect With Patients and Grow Your Practice
October 27th 5:00 pm PST, 8:00 pm EST ***
For All The Beauty News That's Fit to Click...
 FOLLOW US ON TWITTER:
@WLCO @WendyLewisCoLtd
@COSMETICMED @COSMETICMEDRX
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Wendy Lewis & Co Ltd is committed to bringing you the latest news and practical pearls to make your practice grow.
BRANDING ESSENTIALS
Branding your practice allows you to set yourself apart from your competitors, so prospective patients can see the unique benefits you offer. In today's environment, managing every point of contact with potential patients involves putting yourself in their place. Consider whether your practice image will attract the target audience you are reaching out to.
Patients will pre-shop for a doctor online by visiting your website, reading your blog, following your tweets, and joining your Facebook group. They will also form an instant impression of your practice while driving or walking past your surgery center and reading a quote from you in a newspaper. Everything you say and do reflects your unique brand. As consumers have become desensitized to traditional media such as in print advertising, direct mail, TV and radio spots, the challenge is to find new ways to capture their attention. Many of these new marketing and media opportunities are ideal for solo and group practices to reach out to their existing patients, as well as to target new groups of patients.
Marketing has cumulative benefits; for example, patients may respond the third or fourth time they come across your practice or receive confirmation from an independent source that you are one of the best doctors in the community. The crux is to craft the right message that is consistent with your brand, geared toward the right audience and presented the right number of times. For marketing to be effective, it has to be highly targeted, consistent and ongoing. When you cast too wide a net, you may fail to target a specific group, and you may attract patients who cannot afford your fees or who are just shopping around.
The new media 'trifecta' for aesthetic practices includes a blog, Facebook and Twitter strategy that is integrated with a comprehensive online marketing program.
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 INTRODUCING MARKETING & MEDIA a la carteNEW from WLCO - Silver, Gold and Platinum packages customized to fit your specific aesthetic practice needs and your budget.
Core services and specialties include:
Visit: Marketing & Media a la carte for details and to customize your marketing and communications plan
*10% off any service for new accounts before September 30th with a 6 month minimum contract *
  IN THE NEWS...Read Wendy Lewis' new monthly column in Plastic Surgery Practice Magazine called COSMETICMED.
Read an excerpt from her first column...
"WHAT ARE YOU DOING? TWITTER FOR DOCTORS"
"...Another challenge of Twitter for physicians is that it is not as easy as it seems to formulate full sentences or complete thoughts into 140 character phrases, especially if you want to sound doctorly. Trust me on this – I have found myself revising, editing and abbreviating many tweets to avoid getting a negative number as my word count. As you enter your phrase, Twitter counts down from 140 for you, so if you go past zero, extra characters basically will be cut off. Spelling doesn’t really count, although punctuation does because every dot, bar, dash or space is considered a character and gets deducted from your 140 character allowance. It is a place to create buzz and generate exposure, rather than to convey formal concepts...." DO YOU SUFO?
JOIN THE WENDY LEWIS & CO LTD GROUP ON SUFO.ORG A free online educational platform developed by physicians for physicians that provides educational videos of surgical and non-surgical procedures, international conference presentations and practice marketing solutions. See a video from the Wendy Lewis & Co Ltd Group: (password: wlco)
REGISTER NOW FOR FREE www.sufo.org/register VISIT OUR PARTNERS
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1.877.WLBEAUTY
