November 2009
MEDICAL EDUCATION & MARKETING UPDATE
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Conference Calendar
2009
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 AESTHETIC PLASTIC SURGERY:
THE NEXT GENERATION
An Innovative, Interactive Symposium
Featuring Ground Breaking Trends & Procedures
Course Chair - Z. Paul Lorenc, MD
Dec 4-6 2009
Waldorf Astoria
New York, NY
Featuring a Special Program on Dec 5
8:30-12:30
open to physicians & staff
PRACTICE DEVELOPMENT - NEW STRATEGIES FOR 2010
Hosted by Wendy Lewis, Wendy Lewis & Co Ltd; Melissa Kelz, Kelz PR; Shawn O'Neill, MBA, Allergan
For All The Beauty News That's Fit to Click...
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 If you missed
"How to Tweet, Blog and Post
Using Social Media To Connect With Patients and Grow Your Practice," you can listen to an archived recording of Wendy Lewis' recent webinar, sponsored by HOYA ConBio. ..........................................................
By popular demand, we are offering
SOCIAL NETWORKING COACHING
for physicians and medspas. Get your Facebook and Twitter presence working for your practice or clinic with some help from a pro. Phone appointments can be set for days, evenings, weekends. 2 hour minimum. $250/hour - $500 minimum
Email ilana@wlbeauty.com to schedule a session.
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 IN THE NEWS...Read "Marketing to Make It," by Melissa Kelz, in the Fall 2009 issue of MERGE (P.30-33), excerpted below.
"In this digital age, developing an online strategy is imperative. All the time, people are logging onto popular health-related sites to discover the latest and greatest procedures and treatments. ey regularly monitor these sites to see what procedures are popular, what recovery times entail and who else is having them done. These sites provide the opportunity for you to offer expert commentary or even banner ads.
Potential patients are also searching your Web site to determine your areas of expertise, your credentials and whether you are board-certified, as well as what types of procedures you offer, so display this information where they can see it. Digital strategy can include consumer reviews and testimonials about services. This also may incorporate blogging on your part, which is more powerful than most imagine. A blog provides updated headlines and news articles from other sites that are of interest to the user, and it also may include journal entries, commentaries and recommendations. Blogging is not about controlling the dialogue—it’s an organic evolution of a conversation. Some businesses do it as a special subsection of their Web sites, and even if you don’t have your own, you should monitor blogs in the industry to see what your audience is saying.
If you start a blog, important things to consider include: •Blogs are essentially real-time cyber focus groups. •Honesty and openness are essential to the successful execution of a blog as a marketing tool.
• Blogs aren’t right for everybody.
• Do your research."
 LOOK FOR WENDY LEWIS SMART PRACTICE COLUMN IN DECEMBER ISSUE OF PLASTIC SURGERY PRACTICE
 STARTING IN JANUARY, WENDY LEWIS WILL BE CONTRIBUTING A PRACTICE ENHANCEMENT FEATURE FOR AESTHETIC TRENDS & TECHNOLOGIES. JOIN NOW TO GET ON THE MAILING LIST!
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COSMETICMED RX
Visit our new website - www.cosmeticmedrx.com
Learn about our customized practice enhancement programs designed exclusively for aesthetic physicians and clinics - at affordable rates
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FOLLOW US ON TWITTER:
@WLCONY @WendyLewisCo
@COSMETICMED @COSMETICMEDRX |
1.877.WLBEAUTY
