October 2009
MEDICAL EDUCATION & MARKETING UPDATE
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Conference Calendar
2009
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AESTHETIC PLASTIC SURGERY:
THE NEXT GENERATION
An Innovative, Interactive Symposium
Featuring Ground Breaking Trends and Procedures
Course Chair - Z. Paul Lorenc, MD
Dec 4-6 2009
Waldorf Astoria
New York, NY
Featuring a Special Saturday Program on Dec 5
8:30-12:30
open to physicians & staff
PRACTICE DEVELOPMENT - NEW STRATEGIES FOR 2010
Hosted by Wendy Lewis, Wendy Lewis & Co Ltd; Melissa Kelz, Kelz PR; Shawn O'Neill, MBA, Allergan
For All The Beauty News That's Fit to Click...
 VISIT OUR PARTNERS
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 How to Tweet, Blog and Post
Using Social Media To Connect With Patients and Grow Your Practice
TO REGISTER www.conbio.com
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WLCO TREND REPORT – News From A Broad
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 IN THE NEWS...Read Wendy Lewis' new monthly column in Plastic Surgery Practice Magazine called COSMETICMED.
Read a summary from the September issue:
Does Facebook Generate Facelifts?
"It is important to engage potential patients with interesting content that is 'on brand,' meaning that it should be consistent with your practice profile. By monitoring these tools and engaging with other users, you have an opportunity to network and increase your exposure. Build up your access to followers, fans, and friends. Ideally, each message you post should be spread across every social media platform you are using so that your strategy is integrated.
Dabbling in any social media outlet is a colossal waste of time. These platforms require a dedicated user or users who are monitoring them several times daily for the information to be current and relevant. Facebook has the potential to generate buzz among beauty and health media, reach new patients, and engage your existing patients in a dialogue. To work, postings should always be routed back to your Web site, which serves as the main online presence for your practice. Therefore, if your Web site is not maximized or updated regularly, directing potential patients to it through social media is destined to fail." ..........................................................
COSMETICMED RX
Visit our new website - www.cosmeticmedrx.com - for more information about our customized practice enhancement programs exclusively for aesthetic physicians and clinics
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FOLLOW US ON TWITTER:
@WLCO @WendyLewisCo
@COSMETICMED @COSMETICMEDRX |
1.877.WLBEAUTY
