As a leading global consultancy in medical aesthetics, dermatology, wellness, and cosmetic surgery, we help doctors, spas, brands, and startups elevate their presence, grow their brands and connect with the right audiences.
From injectables and cosmeceuticals to energy-based devices, regenerative medicine, and integrative wellness solutions, we bring in-depth industry insight and strategic vision to every project. We craft the stories and strategies that make an impact.
Our core services include:
● Thought leadership development
● Social media strategy and content creation
● Digital marketing and brand messaging
● Broadcast and video media consulting
● Publication planning and writing for trade and journals
● Conference strategy
● Global product launches and market entry consulting
We know the aesthetic space inside and out—and we know how to get you noticed in it.
Services
What we do
WLCO is a full service global marketing and communications boutique specializing in beauty, health and wellness.
how we work
Our exclusive focus is on medical aesthetics, dermatology, and cosmetic surgery. WLCO is led by industry veterans with extensive experience and deep relationships in these key market segments, and supported by a talented group of writers, designers, and digital professionals. We keep our team tight to deliver the best possible results for our clients at an affordable fee structure.
Strategy
Success doesn’t happen by accident — it’s built on a strong strategy. We develop tailored, data-driven marketing strategies designed to elevate your brand, strengthen your market position, and deliver sustainable growth. Whether you’re launching something new or looking to refresh your approach, we’ll create a roadmap that helps you get there.
Consumer Books
E-books
Website Content
Infographics
Brochures
White Papers
Feature Articles
Press Releases
Webinar Decks
Tutorials
Textbook Chapters
Blogs
Social Media Management
Your story matters — and we know how to tell it. From beautifully written blog posts to feature articles, we produce content that not only looks good but also drives results. Every piece is designed to resonate with your audience and support your larger marketing goals.
Content Creation
Trade PR
Trade Journal Placements
Memorable Events
Online Outreach
Blogger Relations
Product Placements
Expert Positioning
Content Creation
Press Kit Development
Strategic Planning
Media Training
With decades of experience in the aesthetics and beauty industry, we know how to get your brand in front of the right people. Our trade PR services connect you with top industry publications, editors, and event organizers. Whether it’s securing feature placements or building strategic partnerships, we help position your brand as a trusted leader in the space.
Digital Marketing
We don’t just run ads — we build visibility, trust, and growth. Our digital marketing approach blends creativity with performance, ensuring your brand reaches the right audience with the right message at the right time. From SEO and paid ads to email marketing and reputation management, we develop targeted campaigns that attract new customers, retain loyal ones, and strengthen your online presence. Every strategy is data-driven and optimized for measurable, lasting results.
Social Media
We don’t just post content — we create conversations. Our team develops customized social media plans built around your brand’s goals and audience. From engaging copy and scroll-stopping graphics to Reels and TikTok's that drive interaction, we focus on creating content that educates, inspires, and builds authentic connections. We manage everything from content planning and production to posting, community management, and analytics — so you can focus on running your business while we grow your online presence.