As a leading global consultancy in medical aesthetics, dermatology, wellness, and cosmetic surgery, we help doctors, spas, brands, and startups elevate their presence, grow their brands and connect with the right audiences.
From injectables and cosmeceuticals to energy-based devices, regenerative medicine, and integrative wellness solutions, we bring in-depth industry insight and strategic vision to every project. We craft the stories and strategies that make an impact.
Our core services include:
● Thought leadership development
● Social media strategy and content creation
● Digital marketing and brand messaging
● Broadcast and video media consulting
● Publication planning and writing for trade and journals
● Conference strategy
● Global product launches and market entry consulting
We know the aesthetic space inside and out—and we know how to get you noticed in it.
Services
What we do

WLCO is a full service global marketing and communications boutique specializing in beauty, health and wellness.
Our exclusive focus is on medical aesthetics, dermatology, and cosmetic surgery. WLCO is led by industry veterans with extensive experience and deep relationships in these key market segments, and supported by a talented group of writers, designers, and digital professionals. We keep our team tight to deliver the best possible results for our clients at an affordable fee structure.
Strategy

Our team of award-winning professional beauty, health, and medical writers are passionate about creating fresh, inspiring content and serving it up in unique ways to your target audiences.
WLCO Founder/President Wendy Lewis is the author of 12 books under her own byline – and has ghostwritten over 20 physician-authored non-fiction books, including two New York Times Bestsellers.
Our expertise includes:
Our team of award-winning professional beauty, health, and medical writers are passionate about creating fresh, inspiring content and serving it up in unique ways to your target audiences.
WLCO Founder/President Wendy Lewis is the author of 12 books under her own byline – and has ghostwritten over 20 physician-authored non-fiction books, including two New York Times Bestsellers.
Our expertise includes:
Content Creation
Trade PR
We serve a diverse range of clients in beauty, aesthetics, wellness and healthcare with a results-driven focus to get your brand in front of the people, influencers, and audiences that matter most.
Our expertise includes creative product launches, memorable events, and effective investor programs.
Digital Marketing
We create targeted digital strategies for global brands, medical and dental practices and medspas to attract a steady stream of new customers while retaining current customers through innovative tactics that deliver proven results.
Social Media
Since 2009, we have been developing content strategies and social media management from concept to design and implementation.
Our team of writers and digital consultants will create exclusive content and campaigns to enhance your brand and a seamless plan for growing engagement.
We will set up a rockin’ Facebook business page, give you a jumpstart on X, get you up and running on Pinterest, and take your Instagram to the next level while keeping your social presence consistent with your brand.
We can design an effective ad campaign within your budget to generate new fans and followers. Our team will share relevant content, engage with like-minded individuals among your target audience, and post daily updates throughout the social channels of your choice.
If you prefer to keep your social in-house, we will conduct expert video and on-site training for your staff, sales force, and customers on social media strategy and best practices for social networking.